Miellerie des Arves
How to boost SEO and online sales?
Goals
Improve visibility and increase online store sales.
We have been supporting Miellerie des Arves since 2019. Sébastien, the beekeeper and owner of Miellerie des Arves, entrusted the Toclic digital agency with redesigning an e-commerce website to improve the visibility of his online shop and share his passion for bees.
With a detailed brief, Sébastien wanted a custom website that reflected the colors and values of Miellerie des Arves. Beyond online sales with secure payment, Miellerie des Arves also tasked us with SEO optimization and content writing for the website.
The digital performance objectives were:
- Increase the online shop’s visibility through SEO
- Boost online sales through the shop
Strategy
Create a successful online store with an SEO strategy
After discussing the customer’s requirements and needs, Sébastien validated the graphic model in line with the values and graphic charter of the Miellerie des Arves logo. The teams then worked on integrating and optimizing the pages for reading on mobile and tablet devices. The web copywriters worked on the texts for the different pages of the website. We also optimized the various online product pages, and set up home delivery for France, Belgium and Luxembourg.
Agence Toclic created the website using WordPress. Finally, we applied techniques for SEO optimization. Some pages were custom-developed to better suit the needs of Miellerie des Arves.
After going live, we worked on a content marketing strategy to optimize the texts of the pages and product sheets. We monitored SEO, optimized content and implemented email marketing to accelerate sales on the online store.
A propos
Results & Performances
A significant increase in SEO and online sales
Our online sales results have gradually improved over the months. We exceeded our initial targets. We also worked on Social Media, Google Shopping and Email Marketing projects. These various acquisition and transformation strategies enabled us to vary acquisition channels, build customer loyalty and accelerate our online presence.
After a few months of optimization and new content, the SEO KPI’s were positive, with a significant increase in positions on many products. We are now continuing the mission to maintain the SEO momentum.
+560%
+140%
15%
Testimonial
A significant increase in our visibility
Thank you to the Agency for supporting us with our comprehensive digital strategy. The results were quickly evident in the SEO rankings and the increase in sales on our online store.
S. Duraz, Apiculteur et Propriétaire de la Miellerie des Arves