Chalet Hestia au Corbier

Goals

The owner of Chalet Hestia enlisted the Toclic Agency to implement a comprehensive digital strategy, including the creation of a website, SEO optimization, and the development of a content marketing strategy.

Following an in-depth competitive analysis of the sector, our team began drafting the technical specifications for the project. We defined the main features of the website, designed a tailored graphic charter, and started building the site structure.

Several objectives were established:

• Creation of a multilingual showcase website
• Implementation of an SEO and content marketing strategy to enhance the site’s visibility on search engines
• Generation of inquiries and booking requests

Strategy

The project manager initiated the project by establishing a roadmap detailing the various steps and tasks to be completed. In collaboration with the owner, we worked on the site architecture and page mockups, allowing us to identify all the content to be created.

In the next phase, we focused on graphic design. Once the mockups were approved, our developers and integrators created the pages and performed the necessary HTML/CSS developments. We then integrated the content, such as text and images, ensuring compliance with SEO best practices for the French version. We also translated the content and developed the English version of the site. Finally, we carried out a phase of testing, user acceptance, corrections, and SEO optimization.

Once all elements were finalized, we proceeded with the website’s launch.