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Paris School of Business

What email marketing strategy should be implemented in Education?

The Toclic Agency supports Paris School of Business with digital strategy missions, email marketing, content writing, and website management.

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Goals

Implement a digital strategy to strengthen acquisition and conversion

Paris School of Business reached out to us in 2018 to implement a digital strategy aimed at prospects and students. The admissions and communications department sought to diversify its lead acquisition strategy and enhance the conversion of prospects into applicants, and ultimately into students, through email marketing initiatives.

Several objectives were defined:

  • Improve targeting based on the level and program of interest;
  • Produce high-value content for students;
  • Send communications at the right time and to the right audience to optimize conversion rates.

Strategy

Implement targeted and personalized email marketing scenarios based on their actions.

From the initial discussions, we worked closely with the school’s teams to identify their needs, define key focus areas, and determine the messages to communicate to each target audience. These elements were documented in a roadmap along with a schedule of the various tasks to be completed throughout the year.

We then developed email marketing scenarios based on the actions taken by prospects. Once the digital strategy was finalized, we created the messages and implemented the necessary actions. The teams worked on drafting the messages and designing the emails. We scheduled mailings, conducted A/B tests for certain campaigns, and set up triggers and actions. As the project progressed, we analyzed performance metrics and optimized emails and SMS campaigns.

Since 2018, Toclic Agency has been collaborating closely with Paris School of Business on email marketing initiatives. Each year, we adapt our digital strategy to improve the conversion of prospects into applicants and, ultimately, of admitted students into enrolled students at the school.

Contact us
Paris School of Business
Business: Education
Expertises: Cold emailing | Content creation | Email / Newsletter | Lead Géneration | Website
Site : https://www.psbedu.paris

A propos

Paris School of Business is a state-recognized institution offering a five-year Grande École Program with a certified and accredited Master's degree. It holds three international accreditations, including AACSB obtained in 2020, and is a member of the Conférence des Grandes Écoles. The campus is located in the 13th arrondissement of Paris.

Results & Performances

An increase in KPIs and conversion rates

Thanks to our expertise in the Higher Education sector and a long-term strategic vision, we achieved positive results on key digital performance indicators. Over the years, we have accelerated conversions through constant optimization of our strategy and the integration of new tools. This proactive and rigorous approach has strengthened our partnership and enabled us to achieve even more ambitious results.

Z

+111%

Open rate compared to the Education sector
Z

+67%

Click-through rate compared to the Education sector
Z

+33%

Conversion rate for certain targets identified as priorities

Testimonial

A digital strategy that works and improves our conversions!

I would like to warmly thank Florian and the entire Toclic Agency team for their high-quality digital support since 2018. Their proactivity, responsiveness, and professionalism have been greatly appreciated throughout our collaboration. Their digital strategy has been instrumental in achieving our goals and online performance. I highly recommend Toclic Agency for all your projects!

Mathilde - Director of Admissions

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